“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.” – Steve Jobs


With this in mind, I’m looking at my calendar and canceling one appointment in my day…so I can take my kids to the park. 

I’m looking at my to-do list, and canceling the three least important tasks…so that I can work on our family’s RV remodel with my wife. 

I’m taking inventory of my clients, and firing the bottom 20% (based on least profitable, least enjoyable to work with, and least engaging)…so that I add more value to my favorite clients. 

I’m taking a hard look at my content creation strategy, and I’m cutting the articles that don’t inspire me or add value to my audience…so that I can make room for more inspiration to kick in. 

The list goes on and on. 

There may be some consequences to these cuts…but the consequences of honoring them are far worse. Being buried by a bunch of unimportant, uninspiring, and creativity-killing tasks scares the crap out of me. 

Treat each decision as a binary one. If you’re saying “yes” to one task, remember that you’re essentially saying “no” to another.

Did you choose right? 

What are you saying “no” to, that you can say “yes” to the more important thing? 

In case you’re curious about the RV we’re working on, it’s still in progress – but the first photo is the BEFORE and the following image is the AFTER. 

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