These are passages from the chapter that grab me.
“One thing I’ve noticed about romantics: They try to create a new and better world far from the drabness of everyday life. This is Starbucks’ aim, too. We try to create, in our stores, an oasis, a little neighborhood spot where you can take a break, listen to some jazz, and ponder universal or personal or even whimsical questions over a cup of coffee.”
“From my experience, I’d say that the more uninspiring your origins, the more likely you are to use your imagination and invent worlds where everything seems possible.”
“Fear of failure drove me at first, but as I tackled each challenge, my anxiety was replaced by a growing sense of optimism. Once you overcome seemingly insurmountable obstacles, other hurdles become less daunting. Most people can achieve beyond their dreams if they insist upon it. I’d encourage everything to dream big, lay your foundations well, absorb information like a sponge, and not be afraid to defy conventional wisdom. Just because it hasn’t been done before doesn’t mean you shouldn’t try.
I can’t give you any secret recipe for success, any foolproof plan for making it in the world of business. But my own experience suggests that it is possible to start from nothing and achieve even beyond your dreams.”
“Every experience prepares you for the next one. You just don’t ever know what the next one is going to be.”
“In only six years out of college, I had achieved a successful career, a high salary, an apartment I owned. The life I was leading was beyond my parents’ best dreams for me. Most people would be satisfied with it.
So no one – especially my parents – could understand why I was getting antsy. But I sensed that something was missing. I wanted to be in charge of my own destiny. It may be a weakness in me: I’m always wondering what I’ll do next. Enough is never enough.
It wasn’t until I discovered Starbucks that I realized what it means when your work truly captures your heart and your imagination.”
I’m glad he didn’t settle in his cozy comfort zone and stop. He replaced good with great.