The news industry is incentivized by sharing doom and gloom most of the time – most of them being exaggerated, unnecessary, debilitating, and unhealthy.
What about creating a news channel that only shares good news? News that educates, inspires, makes people feel good, and stirs people to take positive action – all while being entertaining, real-time, and worthy of a conversation?
How can we make this type of news convenient – to the point where it reaches consumers before bad news does and doesn’t give it a chance to poison the mind?
How can we give audiences a sense that they are in-the-know with true information, but gives a perspective that is deep, intelligent, and productive?
How can we change conversation topics at the coffee shop from gossip and messed up situations, to incredible stories that are contagious in a delightful way?