I see people talk about, follow, and stress out over these ever-changing, inconsistent, mysterious, and mythical algorithms on social media and search engines. While there is merit to “cracking the code,” it’s distracting from quality of life and doing real work., and I relate it to short-term betting versus long-term investing.

So what’s long-term investing for your company that has a better chance of paying off now and in the future?

For me, I’d rather just focus on being authentic, operating at the highest level, and delivering immense value. I believe your best customers, investors, and team will find you this way.

This fact that your results are within your control – and not at the mercy of these companies who don’t have your best interests at heart – should be liberating, cleansing, and ridiculously effective.

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